What Link

ToAny is (and what it is not)

LinkToAny (also branded as LINK! / Link!) is an integration, migration, and onboarding platform + services provider focused on commerce use cases (especially restaurant and retail). It helps software platforms and ISVs onboard merchants faster by building and maintaining integrations (e.g., POS, ecommerce, accounting, loyalty) and by migrating historical data between systems.

Important name clarification: LinkToAny (linktoany.com) is not affiliated with “Link.com” / “Stripe Link” (a consumer checkout product). If you are doing procurement, make sure your due diligence is run against linktoany.com and the contracting entity listed in the agreement.

Contracting entity and accountability

LinkToAny’s Terms of Service identify the operator as Fermyon Inc. (Delaware corporation) doing business as Linktoany and LINK!.

If you are running vendor due diligence, ask for:

• The exact contracting entity name and address (as it will appear on an MSA/SOW)

• A list of approved subcontractors / subprocessors (if any)

• Contact points for security, privacy, and incident escalation

Deployment models (where the integration runs)

LinkToAny positions itself as able to deliver integrations in ways that reduce security/compliance friction:

• Embedded / white-labeled flows inside your product (merchant onboarding and setup can feel native)

• Deployment inside the customer’s infrastructure (where applicable), which can reduce data-exfiltration and multi-tenant risk relative to purely vendor-hosted runtimes

In procurement terms, this usually changes what you should ask for:

• If you run the runtime in your own VPC, you’ll want clarity on what LinkToAny can access (and cannot) and how updates are delivered.

• If LinkToAny hosts any components, you’ll want clarity on data residency, encryption, and availability.

Data handling & privacy (what to verify)

Because LinkToAny handles migrations and sync between systems, typical data categories can include:

• Merchant operational data (items, menus/catalogs, inventory, customers, orders, payments metadata)

• Configuration and mapping data (field mappings, chart-of-accounts mappings)

• Logs and diagnostics needed to operate and troubleshoot sync

What to ask LinkToAny to provide (or point to):

• A clear statement of data ownership (customer retains ownership of customer content)

• Retention periods for migration artifacts and operational logs

• Whether LinkToAny sells customer data (expect a “no”) and what limited sharing occurs with vendors you connect

• A Data Processing Addendum (DPA) (especially if personal data is involved)

Links to review:

• LinkToAny Privacy Policy: linktoany.com/privacy-policy

• LinkToAny Privacy Statement: linktoany.com/link-privacy-statement

Security assurance (what “good” looks like)

If LinkToAny is on the critical path for revenue operations (POS sync, order sync, accounting sync), buyers commonly request a security package. If you don’t see these items publicly, ask for them directly:

• Security questionnaire responses (SIG Lite / CAIQ / custom)

• Penetration test summary and remediation policy

• Vulnerability management process (SLA by severity)

• Encryption in transit and at rest, key management ownership

• Access controls (least privilege, MFA, logging)

• Secure SDLC and change management practices

If your use case touches regulated data (e.g., PCI scope decisions), request written clarification of:

• Whether cardholder data is ever handled

• How LinkToAny avoids or reduces your PCI scope (if applicable)

Operational reliability for migrations and ongoing sync

For “trust” in an integration partner, what matters is not just whether the integration works once—but whether it stays correct as POS APIs change and real-world edge cases appear.

For mission-critical sync and multi-location migrations, ask for:

• SLA (uptime, support response targets, maintenance windows)

• RPO/RTO expectations for critical data (and how they are measured)

• Incident response process (severity levels, escalation paths, post-incident writeups)

• Evidence of production safety patterns:

• Idempotency / replay

• Backfills

• Reconciliation reports

• Audit logs per entity (orders, items, customers)

• Rollback/restore plan for migrations

Verifiable proof points (what to look at)

LinkToAny publishes case studies and integration pages that can be used as starting points for diligence:

• Integrations overview: linktoany.com/integrations

• Migration overview: linktoany.com/migration

• Case study example (migrations / onboarding): Seamless migrations — how leading POS platforms leverage LINK

• Example connector pages: Square integration, Clover integrations

For higher-confidence validation, request:

• 1–2 reference customers you can contact (ideally matching your scale and POS mix)

• A short list of recent go-lives and how long they’ve been running

• A sample migration validation report and a sample post-go-live support plan

Quick “trust” checklist (buyer-friendly)

Use this as a lightweight pass/fail checklist during procurement:

• [ ] Clear, consistent explanation of what LinkToAny does for your use case

• [ ] Clean contracting entity, MSA/SOW, and privacy contacts

• [ ] Written data retention + deletion policy for migration artifacts

• [ ] Security package available (or a clear path to it)

• [ ] SLA and escalation path appropriate to your blast radius

• [ ] Named customer references and/or marketplace listings relevant to your POS ecosystem

• [ ] Exit plan: exportability of mappings/config, runbooks, and support for transition off the platform